Create Audience with PSID

The very first step of retargeting is to set your target audience with your customer list. When a person interacts with a business via Messenger, an ID is created for the specific Page associated with the bot in Messenger, which is called Page-scoped ID. This means, for the same person, the IDs across different communication channels are different.

Getting Hands-on

The following section would teach you how to create a custom audience or a lookalike audience with Page-Scoped ID (PSID).

Create Custom Audience

  1. Head to "Audience" in Facebook Ad Manager
  2. Click "Create Audience" and select "Custom Audience"
  3. Select "Customer List"

Select "Custom Audience"
  1. Select a suitable file type. In this case, use a file that doesn't include LTV and in .csv format

Select file type
  1. Drag your .csv file with PSID and upload. Remember to select "From partners" for the Original Data Source and name your audience

Upload .csv file with PSID
  1. Next, you need to map your data to fit a type of suitable dataset. In this case, select "Facebook Page User ID"

Map your Data to Facebook Page User ID
  1. Tell Facebook which page your PSID data retrieved from by typing the "Facebook Page ID"

Type the Facebook Page User ID
  1. If your data file is properly uploaded and mapped, you will see a green tick. This means the Custom Audience is ready to be created

Ready to upload
  1. Custom Audience is successfully created

Custom Audience is created
  1. You may also select "Create a lookalike audience" with the Custom Audience you just created

Creating lookalike audience
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